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Unlike podcast networks such as Mevio and Wizzard Media which are just collecting a mishmash of programming, Personal Life Media behaves like a radio network that controls its programming and its overall brand. The four-year podcast trust building exercise is working. He just focuses on delivering great advice and actionable tips to be a better manager. A podcast network doesn't. By David Spark We'll get you sponsors Podcast networks such as Mevio , Podtrac , and Wizzard Media welcome any podcaster that has an audience, because that means they can sell advertising against it. For many, creating a podcast is something that's done solely out of passion. Give some away free, charge for the rest This technique comes in multiple variations. Ken Ray, host of Mac OS Ken interview , a daily podcast about Apple news, didn't want to start charging for his free podcasts, so he created another show, "Day 6," which can only be accessed through a paid subscription. This is just a brief summary of all the different ways one can make money from podcasting. He had no idea how much Mevio was selling his show to advertisers. They did, and in doing so increased revenue to percent, said Kastner. Ray said the "Day 6" show is designed to pay for his daily show. Kevin Kastner of Alaska HDTV used to be a Mevio customer but left because he was unsatisfied with what he was being offered he wasn't willing to make a CPA deal and the opaqueness of the deals. This summary provides an explanation of all the techniques, and tips from the podcasters who have pulled them off. One of the innovators of this technique is Don McAllister, host of ScreenCastsOnline interview , a weekly video podcast of "how to" Mac software tutorials. Escobar uses it to add PDFs of routine sequences and quick access to 70 of her past yoga classes. With her lineup of forty programs, Bratton can sell advertising packages by specific category that get from , to , downloads per month. Since, his consulting business has increased percent and is now landing him six-figure sponsorships repeatedly, said Jantsch. Mike Auzenne, co-host of the Manager Tools podcast interview , doesn't charge for his podcast or take any sponsorship money. Build your own media network of programming and sell advertising against it Launching a radio or television network has enormous overhead. Personal Life Media is an online network of blogs and podcasts that address personal life issues such as career, love, health, and finance, explained CEO Susan Bratton interview. The networks collect shows, categorize them, and sell advertising on a CPM cost per thousand or CPA cost per action basis. When they first began podcasting five years ago, they repurposed some radio content for the web, but soon learned that it was more effective to create original podcast programming. More business resources from Mashable: The application, developed by Wizzard Media and available to any podcaster on a revenue share basis, lets Escobar and anyone else offer value add content for their podcast.
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